From 24 August 2015, you can collect sticker images of all the animals from the Zoo Berlin. It lasts until 30.09.2015, or while stocks last.
Original animals from the Zoo, Tierpark and Aquarium Berlin can be found on the stickers. The Tagesspiegel will also introduce lots of mini-stories about the habitats and special characteristics of the animals at the Zoo in the "Tagesspiegel Berliner Schnauzen" collector's album. The selection and relevant description of the animals was undertaken in close cooperation with experts from Zoo Berlin, who selected almost one hundred animals, from which 75 stickers with images were produced.
The stickers can be stuck into a 32-page collector's album that can be purchased for 2 euros in the participating branches of Kaiser, the Zoo shop, the Tagesspiegel shop and online at www.tagesspiegel.de/stickerheft. The packs of stickers are likewise available at the named retail outlets for 0.50 euro per pack of 5 stickers. Customers will get a pack of stickers including 5 individual stickers free of charge when they spend 10 euros in store at participating branches of Kaiser and at the Tagesspiegel shop and when buying a ticket for entry into the Zoo.
Kaiser, Tagesspiegel and Zoo Berlin hopes to draw attention to the collector's album promotion with an extensive marketing campaign from August to September. These include, among others, advertising media across Kaiser branches and displays in the Tagesspiegel as well as radio advertisements.
There will be 50,000 copies of the collector's album in circulation. There will also be 2,000,000 packs of stickers available, each of which will have 5 stickers. A total of 75 animal pictures can be collected, of which 20 are glitter stickers.
The photos may only be used for editorial purposes with the copyright mark "Zoo Berlin".
